Thursday, May 6, 2010

Great NY Times article about why our services are so important

Read It Here

Dead Zone Doldrums Test Skills of iPhone Customers
By PAUL BOUTIN
Published: April 28, 2010

Owners of iPhones know that their love for Steve Jobs’s touch-screen marvel comes at a price. The iPhone’s cellular coverage, provided exclusively by AT&T Wireless, is notoriously spotty. In some parts of New York and San Francisco, it’s impossible to connect.
Tony Cenicola/The New York Times

Options for better iPhone call reception include standing near a window.
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AT&T via Associated Press

A 3G base station.

Skype’s iPhone app.

If you go for a dim sum lunch at Yank Sing restaurant on the edge of the financial district in San Francisco, you are likely to miss calls from the office. Some owners can’t use their iPhones in their own homes. Even AT&T Park, the city’s waterfront stadium, can be a dead zone.

The iPhone service is affected by several factors. First, AT&T’s 3G network doesn’t cover as much ground as Verizon, America’s largest carrier. Second, urban areas packed with tall buildings are bad for wireless signals. Skyscrapers can block radio waves, or they can bounce them around to create what’s called multipath interference, where signals from different directions collide and cancel each other out.

But the iPhone’s worst enemy is the iPhone itself. So many Americans use them in the same places and at the same time that they are competing with one another for use of the network. “A hundred cellphones demanding bandwidth per cell site may not be out of the question in congested downtown areas,” said Tim Pozar, a wireless engineer who installs custom repeater systems to improve cellphone coverage at offices in the San Francisco area. IPhone owners have proved to be heavy consumers of network capacity.

What to do? There is no single magic bullet to improve iPhone service. You can spend hours trying to persuade AT&T to let you out of your contract. The time you spend doing that will cost more than the contract termination fee.

Knowing a few tricks might get you a connection. If your touch screen says “No Service,” the easiest fix is to hold the phone completely vertical, rather than slanted across your cheek. The iPhone’s antenna is meant to reach furthest if it is held straight up and down. If that doesn’t work, move. Indoors, walk to a window. Outdoors, cross the street.

For the newer 3G-capable iPhones, turning off the 3G in favor of AT&T’s older Edge network is sometimes effective. Go to the iPhone’s Settings icon. Tap General, then Network. Slide the Enable 3G toggle from On to Off. But you can’t talk and browse the Web at the same time on Edge.

Another alternative is to use a Wi-Fi hot spot to make calls. Skype, the popular Internet phone service, will make and take calls as long as you leave the app running and signed in. (Until an iPhone can multitask, that means you have to have the Skype app on all the time.) Calls with other Skype users are free, but calls to and from phones cost about two cents a minute. The app is available in the iPhone App Store.

Skype call quality varied in our tests from clear to sputtery, with a delay from one half-second to three or four seconds. Also, the app works only over Wi-Fi, so you will need to juggle between Skype and AT&T, depending on where you are.

Or, for $15 a month, you can subscribe to the Line2 app that mimics Apple’s phone in look and feel, but switches calls to a Wi-Fi network whenever the iPhone connects to one.

Line2 can start a call on AT&T’s 3G network and then transfer to Wi-Fi, whereas Apple won’t allow Skype to handle calls via AT&T. If left running, it will also receive inbound calls over Wi-Fi. (If Apple were to add a Wi-Fi option to the built-in Phone app, this wouldn’t be a problem.)

But for reliable service, there is no substitute for hardware that increases range. That is why AT&T has begun offering home 3G base stations that look like Wi-Fi routers, but send and receive 3G radio signals instead. These microcells, as AT&T calls them, connect to the Internet and offer wireless coverage of up to 40 feet in any direction. They work with any 3G AT&T phone, but not with Apple’s older non-3G model of iPhone.

The catch is that you will have to pay AT&T for the boost. There are two payment plans: If you buy the microcell for $150, AT&T will charge your voice calls made using the device against the minutes on your monthly wireless plan. Or you can sign up for unlimited calling for a $20 a month fee, and get the microcell free.

Many people consider it outrageous that AT&T isn’t handing out microcells to solve what they see as a problem that AT&T created. But you do get your own personal cellphone tower without needing the approval of your neighborhood’s opposition watchdog group.

AT&T’s microcell is built by Cisco, a company with a reputation for solid network gear. Setup isn’t exactly plug-and-play, but it doesn’t require you to be a technician. You log in to attwireless.com — you’ll need to create an account if you haven’t already — and open a URL clearly labeled on a sticker that covers the microcell’s cable ports. Enter the microcell’s serial number and the 10-digit phone numbers of the iPhones you want it to serve. Then, as the instructions warn, you must wait up to 90 minutes while the microcell configures itself.

Call quality over the microcell was almost shockingly clear, ungarbled and free of the underwater sound that plagues many cellphone calls. You also might be less likely to experience the common many-second delays between your saying something and the other party’s hearing it. Cellular experts warn that delays and stuttering calls are still possible because these are caused by Internet traffic jams rather than the microcell.

If you make a call from inside the house and then walk outside, you can expect the microcell to reliably hand off the call to a local tower. Calls made outside, though, don’t transfer to the microcell when you get home. The only annoyance you may find with the AT&T unit is that whenever it is rebooted, as home networks sometimes are, it may take about 20 minutes to come back online.

AT&T’s solution will work for homes and small offices. But the company is clear that you can’t take it with you. It may not connect if plugged in somewhere else. So how to solve the restaurant dead-zone problem?

Mr. Pozar says the best fix is for the location to install its own repeater. For $1,000 to $5,000 in parts and labor, a hot dim sum spot could route calls through an outside antenna that connects to an inside amplifier.

That’s not cheap. But instead of a Free Wi-Fi sign, what better way to attract big spenders than one that says iPhone Hot Spot?

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